Week 9 - Russian Ice Cream Advertisement

This is a white Social Marketing/Advertising Propaganda created by a Russian advertising agency. It is for "Duet" Ice Cream bars and is meant to capture the US market. Though the image is simplistic in style, it could be interpreted in many different ways.

On the surface, this image wants the viewer to transfer the happy concepts of rainbows and the generally positive associations with Obama with the ice cream. Cardstacking is used, only showing postive messages associated with the ice cream. Glittering generalities are used as well with "Flavor of the Week!" "Black in White" and "Chocolate in Vanilla." This could be considered a testimonial of sorts, as it shows Obama sort of giving his endorsement to the product.

The combination of text and image could be considered somewhat racist. This could be interpreted as a snarky Satire of President Obama. The term "Flavor of the Week" is an assertion that has connotations that the propagandist expects you to transfer from the phrase, suggesting that Obama's popularity is a fleeting thing.

Overall, this propaganda could be read on multiple levels, and could definitely be a bit more than just an advertisement for ice cream.

Propaganda Week 8 - "Obama's Olympic Preparations"

This political cartoon shows Obama having run the obstacle course of all the issues he is expected to tackle, and ending up at the Denmark Olympic committee.
He's "been preparing". This cartoon is talking about Obama visiting Denmark to put in a bid for Chicago as the site for the 2016 Olympics.

This cartoon is primarily a political satire which uses transfer to convey its message. The artist would like the viewer to transfer the ideas associated with the trials of the Olympics onto the trials that are the political issues. The little man at the bottom is asking the other "Did you actually lift the jobs thing?", implying that the issue of jobs in America is a very difficult one.

Week 7 - World War I Propaganda

This image is a white, Social UK propaganda poster from the World War I era. The intended audience is British citizens, especially those in the armed forces.

This propaganda uses appeal to fear to get it's message across, talking about at getting killed at home by a bomb if you don't join the army "at once". Lesser of two evils is used as well, giving the viewer the option of either facing bullets or getting killed by a bomb. The text uses transfer from Charles Dickens' "A Tale of Two Cities" from the noble, martyr character, implying that facing bullets is definitely the better thing to do.

"God Save the King" is an assertion, and a sort of slogan for he British government, making this propaganda white.

Week 6 - French Cell Phone Ad/Propaganda

This week's Propaganda is a White, Social, Marketing/Advertising type propaganda. I assume it is divisive. It is an advertisement for Ovodafone live! service from SFR company. This service allows you to send photos instantly from your cell phone.

This propaganda uses appeal to desire, using a pretty sleeping lady that the man obviously desires, and that the propagandists hope the viewers appreciate as well. The use of this sleeping woman could be considered transfer, hoping the the viewer will transfer the idea of being with a beautiful sleeping woman with the phone service.
It also uses card stacking, telling a sort of half truth about the "harmless fun" of pretending to kiss a sleeping girl on a plane. Most likely, this one of the better outcomes of this situation for the guy. The common person technique is also utilized, as the guy on the plane is more of a normal guy who wants to have a girlfriend that makes his friends envious.
The glittering generality at the end of the ad which states, "SFR. Let's speak better. Let's speak mobile." is a sort of call to action, almost in a bandwagon sort of way.
The intended audience is the French populace of young adults who use technology such as cell phones often.