This is a white Social Marketing/Advertising Propaganda created by a Russian advertising agency. It is for "Duet" Ice Cream bars and is meant to capture the US market. Though the image is simplistic in style, it could be interpreted in many different ways.On the surface, this image wants the viewer to transfer the happy concepts of rainbows and the generally positive associations with Obama with the ice cream. Cardstacking is used, only showing postive messages associated with the ice cream. Glittering generalities are used as well with "Flavor of the Week!" "Black in White" and "Chocolate in Vanilla." This could be considered a testimonial of sorts, as it shows Obama sort of giving his endorsement to the product.
The combination of text and image could be considered somewhat racist. This could be interpreted as a snarky Satire of President Obama. The term "Flavor of the Week" is an assertion that has connotations that the propagandist expects you to transfer from the phrase, suggesting that Obama's popularity is a fleeting thing.
Overall, this propaganda could be read on multiple levels, and could definitely be a bit more than just an advertisement for ice cream.
No comments:
Post a Comment