This image is a white, Social UK propaganda poster from the World War I era. The intended audience is British citizens, especially those in the armed forces.
This propaganda uses appeal to fear to get it's message across, talking about at getting killed at home by a bomb if you don't join the army "at once". Lesser of two evils is used as well, giving the viewer the option of either facing bullets or getting killed by a bomb. The text uses transfer from Charles Dickens' "A Tale of Two Cities" from the noble, martyr character, implying that facing bullets is definitely the better thing to do.
"God Save the King" is an assertion, and a sort of slogan for he British government, making this propaganda white.
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